Description
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by
Brigitta Brunner (Author),
Corey Hickerson (Author)
Cases in Public Relations presents the complexities and challenges of public relations in today’s ever-changing world. Containing cases written specifically for this course by researchers and practitioners from all parts of the country, this text offers the most contemporary and diverse set of cases available. While clearly illustrating the functions of public relations practices, each case also challenges students to consider the real-world context and ethical dimensions of public relations.
Author Biography
Brigitta R. Brunner is Professor of Public Relations at Auburn University.
Corey A. Hickerson is Professor of Public Relations at James Madison of Pages: 368Dimensions: 0.7 x 9.2 x 6.1 INIllustrated: YesPublication Date: November 30, 2018
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